New ETTL wireless radio transmitter

A new startup called RadioPopper has announced they will be offering a wireless radio transmitter/receiver. Guess they actually announced their intentions a few months back, but I just heard about it so its new to me. At this time no official pictures of the unit are available on the site other than the image I found in one of their press releases below. The first units are scheduled to ship this month (Jan/2008), think I will wait for the first reviews before I pickup one, but overall I am interested in buying one if it is everything it claims to be.